PPC Advertising
Our PPC management service helps business owners and in-house marketing teams get more leads, attract better customers and grow faster.
Or perhaps you’re new to PPC and looking for a PPC agency to get started?
Whatever your situation, we can help.
If you’re a business owner, marketing professional, or business development manager struggling to hit your targets, give us a minute of your time, and we’ll show you how we’ve grown our clients' businesses with PPC advertising results like these…
GET FREE GOOGLE ADS & MICROSOFT CREDIT
New Advertisers Can Get Up to £1,200 Google Ads Credit and up to £2,500 Microsoft Ads Credit With the Digital Stride
Minimum spend applies. New advertisers only.
What results can you expect?
12:1 ROAS (return on ad spend) for a London-based air conditioning company that has grown from zero to multiple 7-figure annual revenue in just a few years, thanks to us generating 350-400 leads per month from pay-per-click (PPC) advertising.
Or £491,000 in lead revenue generated for a commercial kitchen company for which we have consistently generated 30 high-value leads per month.
Or 400 leads per month for a lead generation client at a very healthy £26 average cost per lead using Google Ads, Meta Ads and Microsoft Ads. Here’s a summary of their lead dashboard for 2024.
As you can see from the few examples above, we get results for our clients. Period.
And we can do the same for you.
How we help your business with Pay-Per-Click Advertising.
Our promise is simple…
We’ll consistently generate the leads and customers you need to hit your growth targets by ensuring your digital marketing budget delivers the maximum return possible.
We deliver on this promise by following our proven STRIDE Methodology™ which ensures we fully understand your business and customers before we start advertising your business and getting you seen on the search results page. This informs how we target your audience and what messages and offers will resonate with them, which naturally leads to better results. Understanding your audience is the key to success!
Why is it so important for our PPC Specialists to understand your business?
Without a thorough understanding of your business and customers, targeting the right audience and crafting compelling adverts that generate leads becomes trial and error—a process that ends up wasting your budget and taking longer to see results.
Most PPC (pay-per-click) agencies skip this understanding stage (because it takes them time) and end up shooting in the dark. Mediocre results and consistent excuses are commonplace with these agencies simply because they don't take the time and effort to understand your business, customers and marketplace.
Don’t make that mistake. Choose wisely.
The team at The Digital Stride really understand our business and are a pleasure to work with. They are regularly in touch to offer advice and support and check on how we are progressing. We would definitely recommend them to anyone looking to generate leads for their business.
Business Development Manager
Swift Group
PPC Marketing - What’s included?
As a PPC agency, we cover the following advertising management services:
Google Search Ads.
Google Search Ads allow you to show ads on Google’s search results page. You can recognise these from organic results by their ‘sponsored’ label.
Google Shopping Ads.
Google Shopping enables you to showcase your products on Google search. Users search for products and see photos, prices, and store information. Retailers use Google Ads to bid for visibility, driving clicks and potential sales.
Performance Max (PMax).
Performance Max campaigns use AI to help optimise ads across Google's platforms, including Search, Video, Email, and Display. We set goals and budgets for each campaign and then use optimised targeting strategies and smart bidding to maximise results.
YouTube Video Ads.
YouTube Video Campaigns allow you to promote video content on YouTube and other Google video partners. You can target specific audiences and measure performance using various ad formats to increase visibility, engagement, and conversions.
Microsoft Search Ads.
Bing Search Campaigns let you display ads on Bing's search results. You bid on keywords relevant to your business, and your ranking depends on your bid amount, ad relevance, and quality.
Microsoft Shopping Ads.
Bing Shopping Campaigns enable you to display product ads on Bing’s search results. These campaigns showcase product images, prices, and store information, allowing you to target potential buyers by bidding on relevant product keyword queries.
Conversion Tracking Set Up.
Conversion tracking measures user actions like purchases, leads, or sign-ups after clicking ads. It is crucial for optimising Google Ads, Microsoft Ads, and other PPC advertising you are running.
Conversion data helps PPC experts understand ad effectiveness, allocate budgets and refine strategies to maximise your return on investment (ROI). By identifying which ads drive conversions, our PPC team can better target your audience and improve conversion rates to improve campaign performance.
Regular Measurement and Reporting.
Measurement and reporting in PPC management involve tracking key metrics like clicks, impressions, conversions, cost-per-conversion, and conversion rates.
This data is crucial for assessing campaign performance, identifying trends, and making informed decisions to optimise ad spend and performance.
Regular reporting allows for transparency with clients and helps fine-tune campaigns for better ROI.
If you have any questions about any specific areas of our PPC management service, please get in touch and we’ll be happy to help.
Why do clients work with us?
Our clients work with us for many reasons, but it’s the combination of these that makes our service so appealing to them.
We’ve been around since 2002 (Google Ads began in 2000)
That’s right, as an agency, we're 22+ years old, which means we have PPC experience and wisdom in bucketloads, which we’ll use to get you the best possible results.
We’re not one to rest on our past experience, though. As the PPC industry is constantly changing, we continue to invest a lot of time up to date with the latest PPC strategies, tactics and advertising platform updates. That way, we’re always one step ahead of the game.
We’re Google Partners
Google has recognised us for our Google Ads skills and expertise. As Google Partners, we must meet performance requirements, spend thresholds, and employee certifications, demonstrating our ability to help clients achieve their Google Ads campaign goals.
As Google Partners, we also gain access to special events, training, promotional offers and additional support from Google.
We’re Microsoft Partners
We’ve also been recognised as a Microsoft Advertising Partner by meeting their requirements and demonstrating our ability to deliver results for clients using Bing Search, Shopping and the Microsoft Ad Network.
We have access to specialist training, promotional offers and additional support from Microsoft.
We use Market Research to understand your business so we can deliver exceptional results.
Our drive to understand our clients' businesses means that we have to be skilled at Market Research to gain the customer and market insights required to drive their PPC performance.
To that end, we invest in our team’s market research skills to ensure we remain at the top of our game.
We’re PPC Experts who keep our skills up to date.
Our PPC team regularly update their skillset by completing the latest PPC and digital marketing certifications from Digital Marketer and other specialist online training providers.
We’re Tracking and Measurement specialists.
In the world of PPC, accurate tracking and conversion measurement have become so important that they can potentially give your business a competitive advantage.
Advertising platforms that use Artificial Intelligence (e.g. smart bidding algorithms) to improve performance need high-quality, consistent data to deliver the best results for your business.
Luckily, we have agency tracking specialists who can ensure your tracking is set up to deliver the best quality data to these advertising platforms.
How are we different from other PPC Agencies?
So, how are we different to any other PPC agencies or freelancers you’ve looked at today?
Simple - we combine 22+ years of PPC expertise with our unique STRIDE Methodology™ to ensure we meet your targets and objectives.
The STRIDE Methodology™ is a systematic six-step process with two key objectives:
- To thoroughly understand your business, market, competitors, and target audience.
- To develop and implement a highly effective PPC strategy that will generate exceptional results for your business.
Find out about each step of our STRIDE Methodology™ here.
By truly understanding your business, we can achieve results that exceed your expectations.
For example, when we understand your business better, we can:
- Write compelling adverts that resonate with your audience to generate more leads
- Use innovative targeting to get your ads in front of your audience in a more cost-effective way
- Help you reliably track quality data to feed into ad platforms to improve performance
- Make data-driven decisions to maximise future results and minimise wasted ad spend
- …and lots more!
Other marketing agencies will give you sales talk but fail to deliver. The Digital Stride have repeatedly delivered year on year, meaning that we are constantly growing to keep up with the leads coming in. Their service exemplifies quality, professionalism, and fresh thinking.
Tony Ellerker
Urban Cooling
PPC Advertising FAQs
Below is a selection of frequently asked questions we get asked about our PPC advertising management services.
What is a ‘sponsored ad’?
Sponsored ads appear at the top of Google's search results page. They are marked ‘sponsored’ to ensure users are aware that they are paid advertisements.
What is your pricing structure?
We don’t believe in charging a percentage of your PPC ad spend, so we use a fixed pricing structure and simply charge you a monthly fee for our PPC agency service.
How will you develop a PPC strategy for our business?
As mentioned above, we use our STRIDE Methodology™ to fully understand your business before using our extensive PPC experience to plan and implement a market-dominating PPC strategy.
What metrics do you use to measure success?
We’re ONLY focused on the metrics that move the needle for your business – so leads volume, cost per lead, conversion rate, and most importantly, feedback from you about which leads turn into REAL business (which we then import into the PPC advertising platforms to improve future results).
What kind of reporting can we expect?
We provide a bespoke PPC report depending on the level of detail you want. Some clients like a comprehensive and detailed report, whereas others prefer a one-page summary of the key metrics and a summary of details.
What geographical areas do you cover?
We’re based in Leamington Spa, so we cover Warwickshire (including Kenilworth, Warwick, Stratford Upon-Avon, Coventry) and the surrounding areas for clients who might want to meet us face-to-face. For clients who are happy to meet over a video call, geographical location is not limited and we can cover all of the UK.
What industries or niches do you have experience in?
We have experience working in many industries, including Professional Services, Healthcare, Air Conditioning / HVAC, Finance, Legal, Education, SaaS, Recruitment, Construction, Beauty, Home and Furniture.
What experience do you have with conversion tracking and attribution?
We’re conversion tracking experts with extensive experience of setting up Google and Bing conversion tracking, complex Google Tag Manager configurations, server-side tracking, enhanced conversion tracking and other advanced solutions that ensure you get the best quality and consistent tracking data. You’re in safe hands!
How long before we see results from our PPC campaigns?
Typically, PPC is a relatively quick digital marketing channel to see results. However, we suggest a minimum of three months to provide sufficient time to optimise campaigns on Google Ads, Microsoft Ads, and Meta.
Can you guarantee specific results or ROI?
We can’t guarantee results, but as you can see from the examples above and our case studies section, we deliver exceptional results for our clients. We’re also happy to provide contact details for our clients who will be happy to talk to you about their results and experience of working with us.
How do you handle landing page optimisation?
As part of our service, we’ll provide recommendations for your landing pages that will help to improve the performance of your PPC campaigns. We also offer a separate service that helps you to improve the conversion rate of your landing pages, where we are much more hands on in the process.
What level of involvement do you require from us?
We find the most successful campaigns are achieved with engaged clients who are focused on performance and can provide regular feedback (especially in the early stages). To ensure we're aligned, we recommend meeting once a month, via video call or in person, to discuss performance and updates in your business.
Can you provide references or case studies?
Yes, we’re happy to provide contact details of our clients who will be happy to have a brief conversation about our PPC service and the results we’ve achieved for them.
Is there a minimum commitment period?
Yes, we ask for a minimum commitment of 6 months to ensure we have enough time to complete our STRIDE Methodology™ process and optimise your campaigns.
How do you communicate progress and results?
We create a monthly reporting document to measure the key metrics on your campaign and send this over to you at the end of each month. We’ll also organise a monthly call with you to discuss your campaigns and to agree on the focus for the next month.