SEO (Search Engine Optimisation)
Our SEO management service helps business owners and in-house marketing teams get more leads, attract better customers and achieve sustainable long term growth.
Are you struggling to be found on Google?
Have your keyword rankings dropped unexpectedly, and you don't know why?
Or perhaps you’re new to SEO and looking for an SEO agency to get started?
Whatever your situation, we can help.
If you’re frustrated with the lack of results from your current SEO efforts or have faced disappointment with an SEO agency, we’re here to change that. Based in Leamington Spa, we specialise in local campaigns around Coventry, Warwick and the West Midlands, as well as national campaigns throughout the UK. Our strategic approach is designed to enhance your search engine marketing and deliver tangible results.
What results can you expect?
Our SEO clients experience substantial long-term growth in their business. Utilising our STRIDE Methodology™ combined with years of experience, we take the time to get to know your business and understand the results you are trying to achieve before delivering a tailored SEO strategy that gets you higher rankings in search engines.
Here are a few examples of what we’ve achieved for our clients…
18 Niche Keywords Ranked in Position 1 - in just 18 months, along with a further 17 keywords ranking on Page 1 of Google. Organic traffic is now responsible for providing 25% of all leads generated for this client.
591% Organic Revenue Growth - over an eight-year period, by optimising our clients website for more than 30 keywords, we were able to help them increase their revenue from organic sources by nearly 600%.
How can we help your business with SEO?
Our promise is simple…
Deliver an SEO strategy that elevates your website’s visibility in search engines for keywords that are highly relevant to your business to drive a consistent stream of potential customers to you each month.
We deliver on this promise by following our proven STRIDE Methodology™ which ensures we fully understand your business and customers before we create any SEO campaigns. This informs how we target your audience and what messages and offers will resonate with them, which naturally leads to better results. Understanding your audience is the key to success!
Why is it so important for our SEO Specialists to understand your business?
Without a thorough understanding of your business and customers, targeting the right audience and crafting compelling content that drives traffic and generates leads becomes trial and error—a process that ends up wasting your budget and taking longer to see results.
Most SEO agencies skip this understanding stage (because it takes them time) and end up shooting in the dark. Mediocre results and consistent excuses are commonplace with these agencies simply because they don't take the time and effort to understand your business, customers and marketplace.
Don’t make that mistake. Choose wisely.
SEO Services - What’s included?
We offer a bespoke SEO service tailored to the needs and requirements of your business. Once we understand what you are trying to achieve, our experience allows us to tailor an SEO strategy to deliver what you need. Our service involves the following important elements:
Content.
Creating content for use both on and off-site, tailored around keywords that are relevant to your business contributes to getting your website to the top of Google search results. We’ll also support content ideas and creation to drive an overall increase in your SEO performance ranking.
Link Building.
Managing and improving your backlink profile is important in any SEO campaign. We help get more of the good links you want and actively prevent the bad links from harming you.
Technical SEO.
By crawling your website regularly, we ensure it’s operating properly, can be read, and, most importantly, understood by both people and search engines, giving you the best chance of ranking.
Conversion Tracking Set Up.
Conversion tracking measures user actions like purchases, leads or sign-ups after visiting your website.
Conversion data helps our SEO experts understand a campaign’s effectiveness and identify which landing pages convert well (and where to drive more traffic).
Regular Measurement and Reporting.
Measurement and reporting in SEO management involves tracking key metrics like keyword ranking, organic traffic, and conversions.
This data is crucial for assessing campaign performance, identifying trends, and making informed decisions.
Regular reporting allows for transparency with clients and helps fine-tune campaigns for better ROI.
If you have any questions about any specific areas of our SEO management service, please get in touch and we’ll be happy to help.
Why do clients work with us?
We’ve been around since 2002.
That’s right, as an agency, we're 22+ years old, which means we have SEO experience and wisdom in the bucketloads. We’ve been through all the major algorithm updates and know our Pandas from our Penguins.
We’ve helped our clients navigate through the ever-evolving landscape and helped them achieve the best possible results.
We’re SEO Experts who keep our skills up to date.
Our SEO team regularly update their skillset by completing new SEO and digital marketing certifications from Digital Marketer and other specialist online training providers.
Understanding The Ever Evolving Industry.
We’re not one to rest on our past experience, though. As the SEO industry is constantly changing, we continue to invest a lot of time keeping up to date with the latest SEO strategies, tactics and advertising platform updates. That way, we’re always one step ahead of the game.
We regularly attend the biggest conferences in our industry in the UK to share our and learn from other’s experiences.
We use Market Research to understand your business so we can deliver exceptional results.
Our drive to understand our client’s businesses means that we have to be skilled at Market Research in order to gain the customer and market insights that’ll drive their SEO performance.
To that end, we invest in our team’s market research skills to ensure we remain at the top of our game.
Utilising Tools To Deliver Results.
Our team couldn’t deliver the great results we do without utilising some of the best tools available on the market.
We constantly review how we operate and update our processes and tools to ensure we work as efficiently as possible.
We’re Tracking and Measurement Specialists.
In the world of SEO, accurate tracking and conversion measurement have become so important that they can give your business a competitive advantage.
Fortunately, we have in-house agency tracking specialists who can ensure your tracking is set up to deliver the best quality data and insights.
How are we different from other SEO Agencies?
So, how are we different from other SEO agencies or freelancers you’ve looked at today?
Simple… we combine 22+ years of SEO expertise with our unique STRIDE Methodology™ to ensure we meet your targets and objectives.
The STRIDE Methodology™ is a proven six-step process with two key objectives:
- To thoroughly understand your business, market, competitors, and target audience.
- To develop and implement a highly effective SEO strategy that will generate exceptional results for your business.
Find out about each step of our STRIDE Methodology™ here.
By truly understanding your business, we can achieve results that exceed your expectations.
For example, when we understand your business better, we can:
- Write compelling landing page content that resonates with your audience to generate more leads
- Identify new keywords and phrases to drive more of your target audience to your website
- Help you reliably track quality data to feed into your campaign to improve performance
- Make data-driven decisions to maximise future results and minimise wasted time on wrong strategies
- …and lots more!
SEO FAQs
Below is a selection of frequently asked questions we get asked about our SEO advertising management services.
SEO is a long-term strategy, and results typically start to show within 6 to 12 months. However, the timeline can vary based on your industry's competitiveness and the current state of your website.
We’re based in Leamington and provide SEO services in Warwick, Coventry, the West Midlands, and the local area for those who wish to meet us face-to-face. Additionally, for those who are happy to meet over a video call, we manage national campaigns across the UK, ensuring comprehensive coverage for a variety of businesses.
As mentioned above, we use our STRIDE Methodology™ to fully understand your business before using our extensive SEO experience to plan and implement a market-dominating SEO strategy.
We have experience working in many industries, including Professional Services, Healthcare, Air Conditioning / HVAC, Finance, Legal, Education, SaaS, Recruitment, Construction, Beauty, Home and Furniture.
We measure success through various metrics, including conversions (leads or sales), organic traffic growth, keyword rankings, conversion rates, and ROI. We work with you initially to establish the KPIs that matter the most to you, and our detailed reports keep you informed about the progress and effectiveness of your SEO campaign.
Our SEO services are tailored to meet the unique needs and objectives of each business, so pricing varies based on the scope of your project. We offer solutions to fit various budgets and goals, with SEO retainers starting at £1,500 + VAT per month. For an accurate quote, please contact us.
With our SEO strategies, clients often see remarkable long-term growth. For example, Rubber4Roofs, a client for over eight years, achieved a 591% increase in SEO revenue and a 2,974% ROI. Various factors contribute to these results, such as competition, investment, time, and industry. Our transparent approach ensures honest communication about the expected timeline for achieving results, providing accurate estimates based on experience and thorough research.
We run campaigns across Google, Bing, DuckDuckGo, Yahoo, as well as other search engines. Part of our STRIDE Methodology™ is to understand where your target audience is and what platform they use so we can make sure we are optimising your website for the right search engines.
We’re ONLY focused on the metrics that move the needle for your business – so lead volume, conversion rate, and most importantly, feedback from you about which leads turn into REAL business.
We find the most successful campaigns are achieved with engaged clients who are focused on performance and can provide regular feedback (especially in the early stages). To ensure we're aligned, we recommend meeting once a month, via video call or in person, to discuss performance and updates in your business.
Yes, we ask for a minimum commitment of 12 months on SEO Campaigns to ensure we have enough time to complete our STRIDE Methodology™ process and optimise your campaigns.