What is On Page SEO?
On page SEO, also known as on-site SEO, is the practice of optimising individual web pages to improve their search engine rankings and attract organic traffic.
This type of search engine optimisation focuses on both the content and HTML source code of a page, as opposed to off page SEO which refers to external signals such as backlinks.
The Importance of On Page SEO
On page SEO is crucial because it helps search engines understand your website and its content, as well as identify its relevance to a user’s search query.
By optimising your on-page elements, your website will rank much better for your keywords, driving more relevant traffic to your website and increasing the amount of leads and conversions from your website.
Key Elements of On Page SEO
Mobile Friendliness
With the increasing number of mobile users, having a mobile-friendly website is critical. Responsive design and fast loading times are essential components of on page seo to ensure a seamless experience across all devices.
Title Tags
The title tag is an HTML element that specifies the title of a web page. It is displayed on SERPs as the clickable headline for a given result and is important for usability, SEO, and social sharing. A good title tag should be descriptive, include the target keyword, and be within 60 characters to ensure it is fully visible in search results.
Meta Data
Meta data provides a brief summary of a web page's content. Although not a direct ranking factor, well crafted meta descriptions can influence click through rates from SERPs. They should be compelling, relevant, and contain the target keyword or synonyms.
Header Tags (H1, H2, H3)
Header tags are used to structure the content on your pages. The H1 tag represents the main heading of the page, while H2 and H3 tags are used for subheadings. Proper use of header tags helps search engines understand the hierarchy and structure of your content, improving both SEO and user experience.
Keyword Optimisation
Using relevant keywords naturally within your content is essential for on page seo. Keywords should be included in the title, headings, meta description, and throughout the body text. However, avoid keyword stuffing as it can negatively impact readability and SEO performance.
Internal Linking
Internal links connect different pages on your website, helping to establish a site architecture and spread link equity. Effective internal linking improves navigation, user engagement, and helps search engines index your pages.
Content Quality
High-quality, relevant content is the cornerstone of on page seo. Content should be informative, engaging, and tailored to meet the needs of your target audience. Additionally, it should include multimedia elements like images and videos to enhance the user experience.
Image Optimisation
Images should be properly optimised with relevant file names, alt text, and compressed to improve page load speeds. Alt text not only provides a description for search engines but also improves accessibility for visually impaired users.
On page SEO is a fundamental aspect of digital marketing that involves optimising various elements of your website to improve its visibility in search engines.
Implementing these best practices will help ensure that your website is well-optimised and ready to attract and retain organic traffic. Get in touch today to see how we can help you get the most out of your SEO campaign.