It’s hard to believe that I’m already wrapping up my third month at The Digital Stride. Time has flown by, and this month has been another exciting chapter full of learning, new challenges and personal growth. From SEO strategies to paid social media campaigns, I’ve had the chance to further hone my skills and take on more responsibilities. Here’s a look at what I’ve been up to.

Search Engine Optimisation 

This month, I continued my focus on SEO by helping with content optimisations for one of our clients, a sealant manufacturer. Their diverse range of products made the optimisation process engaging and varied. My primary focus has been on improving the client's performance in search engine results pages (SERPs) for targeted keywords, ensuring that each page I work on is fully optimised to capture the best possible results.

One of the highlights of my SEO work was achieving noticeable results for another client. I managed to boost the rankings of two key terms, both with over 200 monthly searches, now ranking within the top five positions in Google. Seeing the impact of these changes has been incredibly rewarding and a real confidence booster.

Another exciting part of the month was attending Brighton SEO with the team. The experience was invaluable, giving me a deeper understanding of the diverse strategies that SEO professionals employ. The conference offered many insights, from content optimisation to user experience, and I can’t wait to implement what I learned. One talk that was particularly noteworthy was from Mike Weir, who focused on “10 Ways to improve website performance based on behavioural science.” This provided me with insightful strategies into how SEO can enhance user engagement and site efficiency through behavioural science techniques. 

I’ve also been diving into keyword research and content planning for a commercial kitchen client. This has involved analysing competitors, understanding search volumes and determining the most relevant keywords to target based on the client’s current rankings.

Paid Social Media Marketing

Paid social media marketing has been another focus this month. I was given the opportunity to build a campaign from scratch for one of our clients, an exciting and educational experience. From creating audiences to drafting ad copy and setting campaign objectives, I had the freedom to design the entire process from the ground up. Crafting compelling ads and designing creatives to capture attention was a challenge I thoroughly enjoyed. This campaign is due to go live shortly, and I will be monitoring the results to ensure everything runs smoothly.

I’ve also been keeping a close eye on another client’s ongoing campaign, focusing on optimising the budget and making sure we get the most out of every pound spent. This includes developing fresh ad creatives to drive more traffic and making strategic adjustments to ensure successful performance throughout the campaign.

Looking Ahead

This month has been a mix of hard work, creativity and learning. I’m proud of the progress I’ve made and the results I’ve achieved, but I know there’s still much more to learn.

This initially started as a three-month trial to help me explore the world of digital marketing, and now, I’m excited to take the next step and look forward to becoming a full-time member of the team as I continue to develop my SEO and paid social skills, ready to take on new challenges.

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My second month at The Digital Stride has been just as rewarding as the first, with a particular focus on Search Engine Optimisation (SEO) and Paid Social Media Marketing. The range of projects I’ve been involved in has given me the opportunity to expand my skill set and think more strategically. I’m excited to share my experiences and key takeaways from this past month.

SEO Content Creation and Optimisation

This month, I had the privilege of working on SEO content for a variety of clients. Each project brought a different topic and industry, challenging me to adapt my writing style and optimise the content for each client’s unique goals. The diversity in topics has been a fantastic way to sharpen my ability to think outside the box, ensuring that every piece not only reflects the client’s brand but also performs at its best in terms of SEO. Tailoring content to boost performance has become a skill I’m continuing to refine, and the results have been incredibly satisfying.

Beyond content creation, I’ve delved deeper into SEO optimisations. I spent time conducting competitor research and analysing backlink profiles, which has been a particularly interesting and rewarding aspect of the experience. Gaining insights into what competitors are doing and how our clients can improve their SEO performance has given me a more strategic understanding of the field. In addition, I’ve learned a lot about technical SEO, diving into the intricacies of this field and exploring new ways to enhance our clients’ digital presence.

Something I am particularly proud of is successfully moving a keyword, for one of our clients, from position 100 to position 7 through SEO driven content and optimisations. This highlights the power of keyword research and optimisation in boosting search visibility and driving results.

Organic Social Media Focus

I have also had the opportunity to develop a proposal for an organic social media campaign for a client, which was a valuable learning experience. I focused on key elements such as defining the objectives, target audience and content strategy to drive engagement. A key part of the proposal was demonstrating the potential of organic social media to build long-term brand loyalty and visibility without full reliance on paid ads.

In addition, I created visual templates to show how the client's social media pages would look, ensuring a cohesive brand aesthetic, and developed a detailed content schedule to maintain consistent posting. This experience helped me sharpen my skills in building and presenting effective, strategic social media plans.

Paid Social Media Campaign Management

One of the most hands-on experiences this month has been managing the budget for one of our clients’ paid social media campaigns. This involved analysing the expected budget spend, cost-per-result (CPR), and overall performance metrics to ensure that our client’s marketing spend delivers optimal results. It’s been a challenging yet exciting responsibility, as I’ve had to apply both creativity and analytical thinking to determine the best structure for the budget.

In addition to budgeting, I also worked on new ad creative for these campaigns. Designing ads and tracking their performance has been a valuable experience. I’m particularly proud of the new ad creative, which I believe will enhance the results further by engaging the target audience more effectively.

Learning and Problem Solving

Overall, this month has provided me with valuable experiences. I’ve learned a great deal by actively solving problems and coming up with innovative solutions for our clients. Each challenge has been an opportunity to grow, and I’m excited to continue building my expertise in SEO and Paid Social Media Marketing.

As I move into my third month, I aim to deepen my understanding of both organic and paid social strategies while continuing to improve my SEO skills. I’m grateful for the support and mentorship from the team at The Digital Stride and I am eager to see what the next month brings.

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