Ben’s Third Month at The Digital Stride: Learning and Growth

It’s hard to believe that I’m already wrapping up my third month at The Digital Stride. Time has flown by, and this month has been another exciting chapter full of learning, new challenges and personal growth. From SEO strategies to paid social media campaigns, I’ve had the chance to further hone my skills and take on more responsibilities. Here’s a look at what I’ve been up to.

Search Engine Optimisation 

This month, I continued my focus on SEO by helping with content optimisations for one of our clients, a sealant manufacturer. Their diverse range of products made the optimisation process engaging and varied. My primary focus has been on improving the client's performance in search engine results pages (SERPs) for targeted keywords, ensuring that each page I work on is fully optimised to capture the best possible results.

One of the highlights of my SEO work was achieving noticeable results for another client. I managed to boost the rankings of two key terms, both with over 200 monthly searches, now ranking within the top five positions in Google. Seeing the impact of these changes has been incredibly rewarding and a real confidence booster.

Another exciting part of the month was attending Brighton SEO with the team. The experience was invaluable, giving me a deeper understanding of the diverse strategies that SEO professionals employ. The conference offered many insights, from content optimisation to user experience, and I can’t wait to implement what I learned. One talk that was particularly noteworthy was from Mike Weir, who focused on “10 Ways to improve website performance based on behavioural science.” This provided me with insightful strategies into how SEO can enhance user engagement and site efficiency through behavioural science techniques. 

I’ve also been diving into keyword research and content planning for a commercial kitchen client. This has involved analysing competitors, understanding search volumes and determining the most relevant keywords to target based on the client’s current rankings.

Paid Social Media Marketing

Paid social media marketing has been another focus this month. I was given the opportunity to build a campaign from scratch for one of our clients, an exciting and educational experience. From creating audiences to drafting ad copy and setting campaign objectives, I had the freedom to design the entire process from the ground up. Crafting compelling ads and designing creatives to capture attention was a challenge I thoroughly enjoyed. This campaign is due to go live shortly, and I will be monitoring the results to ensure everything runs smoothly.

I’ve also been keeping a close eye on another client’s ongoing campaign, focusing on optimising the budget and making sure we get the most out of every pound spent. This includes developing fresh ad creatives to drive more traffic and making strategic adjustments to ensure successful performance throughout the campaign.

Looking Ahead

This month has been a mix of hard work, creativity and learning. I’m proud of the progress I’ve made and the results I’ve achieved, but I know there’s still much more to learn.

This initially started as a three-month trial to help me explore the world of digital marketing, and now, I’m excited to take the next step and look forward to becoming a full-time member of the team as I continue to develop my SEO and paid social skills, ready to take on new challenges.

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