Ben’s Second Month as a Junior Digital Marketer at The Digital Stride
My second month at The Digital Stride has been just as rewarding as the first, with a particular focus on Search Engine Optimisation (SEO) and Paid Social Media Marketing. The range of projects I’ve been involved in has given me the opportunity to expand my skill set and think more strategically. I’m excited to share my experiences and key takeaways from this past month.
SEO Content Creation and Optimisation
This month, I had the privilege of working on SEO content for a variety of clients. Each project brought a different topic and industry, challenging me to adapt my writing style and optimise the content for each client’s unique goals. The diversity in topics has been a fantastic way to sharpen my ability to think outside the box, ensuring that every piece not only reflects the client’s brand but also performs at its best in terms of SEO. Tailoring content to boost performance has become a skill I’m continuing to refine, and the results have been incredibly satisfying.
Beyond content creation, I’ve delved deeper into SEO optimisations. I spent time conducting competitor research and analysing backlink profiles, which has been a particularly interesting and rewarding aspect of the experience. Gaining insights into what competitors are doing and how our clients can improve their SEO performance has given me a more strategic understanding of the field. In addition, I’ve learned a lot about technical SEO, diving into the intricacies of this field and exploring new ways to enhance our clients’ digital presence.
Something I am particularly proud of is successfully moving a keyword, for one of our clients, from position 100 to position 7 through SEO driven content and optimisations. This highlights the power of keyword research and optimisation in boosting search visibility and driving results.
Organic Social Media Focus
I have also had the opportunity to develop a proposal for an organic social media campaign for a client, which was a valuable learning experience. I focused on key elements such as defining the objectives, target audience and content strategy to drive engagement. A key part of the proposal was demonstrating the potential of organic social media to build long-term brand loyalty and visibility without full reliance on paid ads.
In addition, I created visual templates to show how the client's social media pages would look, ensuring a cohesive brand aesthetic, and developed a detailed content schedule to maintain consistent posting. This experience helped me sharpen my skills in building and presenting effective, strategic social media plans.
Paid Social Media Campaign Management
One of the most hands-on experiences this month has been managing the budget for one of our clients’ paid social media campaigns. This involved analysing the expected budget spend, cost-per-result (CPR), and overall performance metrics to ensure that our client’s marketing spend delivers optimal results. It’s been a challenging yet exciting responsibility, as I’ve had to apply both creativity and analytical thinking to determine the best structure for the budget.
In addition to budgeting, I also worked on new ad creative for these campaigns. Designing ads and tracking their performance has been a valuable experience. I’m particularly proud of the new ad creative, which I believe will enhance the results further by engaging the target audience more effectively.
Learning and Problem Solving
Overall, this month has provided me with valuable experiences. I’ve learned a great deal by actively solving problems and coming up with innovative solutions for our clients. Each challenge has been an opportunity to grow, and I’m excited to continue building my expertise in SEO and Paid Social Media Marketing.
As I move into my third month, I aim to deepen my understanding of both organic and paid social strategies while continuing to improve my SEO skills. I’m grateful for the support and mentorship from the team at The Digital Stride and I am eager to see what the next month brings.