Ben’s journey as a Junior Digital Marketer: One Month at The Digital Stride
My first month as a Junior Digital Marketer at The Digital Stride has been filled with many learning experiences. With a focus on Search Engine Optimisation (SEO) and Social Media Marketing, this first month has laid a strong foundation for my development in the digital marketing space and I am excited to share some of my progress and the lessons I’ve learnt so far.
Firstly, I have immersed myself in a variety of digital marketing courses and certifications. This includes the Google Analytics 4 (GA4) certification in the Google Skillshop. I have also completed Digital Marketer’s mastery courses in Social Media, Content Marketing, Search Marketing and Digital Marketing. These certifications have not only broadened my understanding of the industry but also provided me with knowledge in specific areas where I would like to specialise in the future.
One of my highlights so far at The Digital Stride has been working on many different SEO campaigns. With direction from Steve and Dave, I was able to optimise different pieces of content to fit the unique needs of each client whilst also ensuring optimisation for SEO purposes. Each project brings a new topic to explore and for anyone considering a career in this field, especially within an agency, the diversity of work is something that makes each day more and more exciting.
My role at The Digital Stride has also involved managing social media campaigns across platforms such as Meta. Initially, the complexity of tools like Meta Business Manager felt overwhelming. However, with the support and guidance of Simon, I quickly got up to speed. His mentorship, along with the collaborative environment at The Digital Stride, has been key in helping me navigate the challenges of social media marketing, particularly in optimising campaigns to achieve the lowest cost-per-result (CPR).
In addition to practical experiences, I’ve gained proficiency in essential digital marketing tools such as SEMrush. This tool has proven very useful, aiding in content creation, keyword research and position tracking, enabling me to deliver more accurate and optimised content and SEO strategies.
I’ve also been entrusted with working on the The Digital Stride Instagram account, which is currently undergoing a rebranding process. This responsibility has allowed me to plan and implement strategies that will shape the brand’s future presence on social media.
Reflecting on my first month at The Digital Stride, I’m proud of the progress I’ve made and excited for the journey ahead. The combination of structured learning, real world application and the supportive team environment has made this experience both enriching and educational.
Over the next month I hope to hone in on what I have learnt in this first month and become a more complete digital marketer, helping the team with SEO campaigns, social media management and providing insight on new ideas where possible.