Diving Deeper: My Second Month as a Junior Digital Marketer at The Digital Stride
As I wrap up my second month as a Junior Digital Marketer at The Digital Stride, I'm amazed at how much I've learned and grown in such a short time. This month has been filled with valuable experiences, challenging tasks, and further eye-opening insights into the world of digital marketing.
Mentorship and Learning
One of the highlights of this month has been the introduction of weekly sessions with our strategic director and co-owner, Pete. With his master's in psychology and extensive industry experience, Pete has been an invaluable mentor. These sessions have significantly enhanced my understanding of fundamental marketing principles, adding important context to Pay-Per-Click (PPC) marketing. Pete's psychological aspects of marketing have given me a unique perspective on how to craft more effective campaigns.
Furthermore, I completed the "Paid Traffic Mastery" course offered by Digital Marketer. This comprehensive course has equipped me with a solid foundation in paid traffic strategies. I'm excited to share what I've learned with my colleagues through an upcoming presentation, focusing on the key insights I found most valuable.
Enhancing Display Campaigns
One of my main tasks this month was to identify scripts that could enhance our display campaigns. After thorough research, I successfully implemented a script for automatic placement exclusions. The real challenge was adapting this script to align with our campaign goals. This experience taught me the importance of not just finding tools but adapting them to fit specific needs. The benefit of this implementation is more efficient campaigns with reduced wasted spend on irrelevant placements.
Keyword Research
Keyword research has been another crucial area of focus. Our client, a leader in the macerator market, is looking to introduce new products. This task required me to dive deep into the industry, understand the target audience, and identify potential search terms that could drive qualified traffic. This research will be instrumental in ensuring a strong market entry for these new products.
Improving Ad Copy
Continuing from last month's efforts, I've been working on improving our ad copy. By replacing underperforming ads with fresh, more compelling content, we expect an uptick in click-through rates. This ongoing process of testing and refining ad copy has shown me the dynamic nature of digital marketing and the importance of continual optimisation.
New Market Opportunities
A new challenge I've taken on is exploring opportunities for our client in the bathroom market. This involves analysing previous Microsoft Ads campaigns and assessing their potential for translation to Google Ads. It's a complex task that requires careful consideration of platform differences and product-market fit. This project has broadened my understanding of cross-platform marketing strategies and the nuances of different advertising ecosystems.
Challenges and Growth
While this month has been filled with successes, it hasn't been without its challenges. Balancing multiple projects and learning new concepts simultaneously has tested my time management abilities. However, challenges have been invaluable learning experiences, pushing me to grow both professionally and personally.
Reflection and Future Outlook
As I reflect on this month, I'm struck by how much more confident I feel in my role. The hands-on experience I'm gaining at The Digital Stride is proving to be an excellent complement to my theoretical knowledge. I'm learning that digital marketing is as much about creativity and adaptability as it is about technical skills and data analysis.
Looking forward, I'm keen to delve deeper into the psychological aspects of marketing that Pete has introduced. I believe this will give me a unique edge in crafting more effective campaigns.
This internship is not just teaching me about digital marketing; it's showing me the importance of continuous learning, adaptability, and the power of mentorship in professional growth. As I move into my third month, I'm more motivated than ever to take on new challenges and contribute to The Digital Stride's success.