Driving Success with Research-Driven Marketing
At first glance, renewing a membership may not sound like the most exciting news. But for our clients - and for those of you considering working with us - it’s actually something to get very excited about. We’re proud to announce that we've renewed our membership with the Market Research Society (MRS), and while this might seem like a small detail, the impact it has on your campaigns and business is anything but.
What does it mean for you? It means that you're working with a team committed to research-driven, ethical decision-making. We’re armed with the latest industry insights and backed by the highest standards of professionalism. As members of this prestigious society, we stay ahead of the curve on market trends, enhancing our ability to bring fresh, data-driven strategies to the table
Our membership to the MRS also ensures we have access to continuous professional development (CPD), enhancing the knowledge and skills of our team. By being part of MRS, companies demonstrate their commitment to understanding their clients' markets in-depth and offering insights rooted in rigorous, ethical research practices.
Being part of a robust network of over 5,000 professionals allows us to provide our clients with the latest industry trends, access to high-quality resources, and specialised insights that directly address their business challenges.
In essence, MRS membership reflects our commitment to delivering strategic, research-based solutions that can be trusted in dynamic market environments.
This commitment was the basis of the development of STRIDE Methodology™, which is the foundation of everything we do at The Digital Stride. We created this process to ensure we thoroughly understand our clients' businesses, their markets, competitors, and target audiences.
This methodical approach allows us to create tailored strategies that truly resonate with our clients' unique challenges and goals.
Our STRIDE Methodology™ involves 6 key steps:
- Seek to Understand
At the heart of everything we do is ‘understanding’. That means taking the time to get to know your business and the market you operate in. We conduct comprehensive market research to uncover customer and market insights, which are used to develop your Marketing Strategy document.
- Track & Measure
Changes in GDPR regulations have made accurately tracking and measuring user data increasingly challenging. This makes the measurement stage of our STRIDE Methodology™ critical. Without the correct implementation of a comprehensive tracking and measurement strategy, you’ll invest your marketing budget aimlessly, unable to determine what’s working and what’s not.
- Research-based Strategy
At this stage, we use all the insights gained during the ‘Seek to Understand’ phase to develop your Marketing Strategy Blueprint. This tangible, detailed strategy document outlines how to generate the leads and new customers required to achieve your growth objectives.
- Innovate & Implement
Once you’ve reviewed and approved your Marketing Strategy Blueprint, our team of experts will start implementing it immediately. This will involve setting up new digital marketing channels, building out proposed campaigns, designing adverts, conducting keyword research, creating specific landing pages, and building reporting tools to keep you informed.
- Data-driven Optimisation
As your campaigns accumulate data, our team makes optimisation decisions based on the data collected. At this stage, our early focus on comprehensive ‘tracking and measurement’ comes into its own. With a higher volume of quality data, we can make informed optimisation decisions based on real-world results rather than opinions or hunches, ensuring your campaign is optimised effectively.
- Elevate Performance
Our final step is identifying opportunities to improve your results further and elevate your performance to the next level. Periodically, we’ll step back and examine your marketing to identify new ways to further your growth. This examination could involve introducing a new channel to access your existing target audience at a different stage of their buying journey or a new market segment we’ve identified to expand your reach.
Understanding your audience and competition is crucial in an evolving marketplace. With our Market Research Society membership and STRIDE Methodology™, we ensure that every strategy we craft is built on solid research, continuous optimisation, and a deep commitment to your success.