Google’s November 2024 Core Update: The Impact So Far

Google’s algorithm updates often create ripples across the digital landscape, and November 2024 has been no exception. As we approach the third week of the November Google Core Update, there’s been notable movement in search rankings. In this blog we breakdown what’s been happening and what it could mean for your website.

Early Movements: November 13–14

The initial stirrings of the update were observed around November 13 and 14. However, this activity was relatively subdued, with only minor ranking shifts noted across the web. These early movements are typical of Google’s updates, often serving as precursors to more substantial changes.

Significant Volatility: November 16 and Beyond

By November 16, the update appeared to gain momentum. Websites across various industries reported noticeable fluctuations, with some experiencing significant increases or drops in visibility. This period marked a clear spike in Google search ranking volatility, indicating that the algorithm was rolling out changes more aggressively.

The heightened activity lasted a few days, capturing the attention of the SEO community. Many speculated on the nature of these changes, discussing possible impacts on content quality, backlink strategies, and site performance.

Calm in the Second Week

As the update progressed into its second week, the volatility seemed to stabilise. Ranking shifts became less dramatic, and the digital landscape settled into a period of relative calm. This phase is often seen as the algorithm "testing" and adjusting its tweaks, allowing webmasters to assess the initial impact.

Spikes in the Third Week

Just as things seemed to be levelling out, Search Engine Round Table reported a fresh surge in ranking fluctuations during the third week of the update. These spikes suggest that the rollout is ongoing, with Google continuing to fine-tune its algorithm.

What Does This Mean for Your Website?

Core updates often prioritise quality, relevance, and user experience. If your rankings have been affected, here are some key takeaways:

• Focus on Content Quality: Ensure your content is original, well-researched, and provides genuine value to your audience.
• E-E-A-T Compliance: Emphasise Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Build credibility through accurate information and authoritative sources.
• Technical Optimisation: Check for issues like slow loading times, mobile usability problems, or broken links that could impact your ranking.
• Monitor Analytics: Use tools like Google Search Console to track changes in traffic, impressions, and keyword performance.

Looking Ahead

While core updates can be challenging, they also present opportunities to improve your site and adapt to evolving SEO best practices. The November update is still unfolding, and its long-term impact will become clearer in the coming weeks. 

At The Digital Stride, we specialise in helping businesses adapt to algorithm changes and drive consistent growth through tailored SEO strategies. Get in touch and see how our team can support you through a core algorithm update.

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