Jack's July Journey: A Month of Growth and Learning as a Junior Digital Marketer
Hello there! I'm Jack, a Junior Digital Marketer at The Digital Stride (TDS) with a focus on Pay-per-click (PPC). My journey began on July 1st 2024 and have had the privilege of working closely with Amy, our Senior PPC Manager, who is guiding me through this exciting journey. I'm documenting my journey at TDS over the coming months, sharing the growth and learning experiences along the way.
From day one, I immersed myself in the world of Google Ads, Microsoft Ads, and Google Analytics 4, becoming proficient in these platforms. Through Google Skillshop certifications in Search Ads, AI-powered Shopping Ads, Display Ads, Video Ads, and Google Analytics 4 (GA4), I’ve gained a deeper understanding of creating and optimising campaigns, leveraging data-driven insights, and effectively targeting audiences.
Additionally, I have begun studying the ‘Paid Traffic Mastery’ course from Digital Marketer. My goal for this course is to provide me with advanced techniques for driving traffic and maximising Return on Investment (ROI). This complements the hands-on training I'm receiving from Amy, blending theoretical knowledge with practical application. The combination of structured learning and real-world experience has boosted my confidence and proficiency in managing PPC campaigns.
My primary focus has been on the processes we follow to optimise our campaigns, ensuring top performance for our clients. Despite limited experience at the start, I already have a much deeper understanding of paid traffic and how to execute essential optimisation processes, such as search query reviews, and ad copy reviews. The entire team has been instrumental in my development, and I've gained valuable insights from each member.
My proudest moments this month involved improving our campaigns by adjusting bids, replacing underperforming ad copy, and identifying new keywords to target. Amy welcomed my suggestions and, after discussing the thought processes behind them, agreed to implement many of them. Team collaboration has allowed me to deliver high-quality work and contribute positively to our clients' success - an essential asset at The Digital Stride.
However, challenges were not absent. Once, while analysing conversions year-on-year, I encountered data gaps due to factors beyond our control. This obstacle prompted me to seek guidance from Amy, who steered me toward the next steps to take. The team's assistance during times of challenge has been crucial in helping me along my development path. From this experience, I learned the importance of seeking advice from seasoned professionals who can offer valuable insights and help you find solutions.
As I move forward, I'm excited to be more involved in campaigns and witness the positive impact of my suggestions on our clients' businesses. Making a positive difference is crucial to me, and I'm eager to further develop my skills in paid search and refine my optimisation processes.
My month at Digital Stride has been both enriching and educational, and filled with significant learning and growth. Collaborating with such a supportive team has been incredibly rewarding. The key takeaway for this month is that, at The Digital Stride, we all work collectively to ensure we achieve the best possible results for our clients.
I'm excited to share more updates as I continue to explore and indulge in the world of digital marketing.